Rackspace Technology, a leading end-to-end multicloud technology solutions company, has appointed Zeekhoe Communicatie as its public relations agency in the Benelux. The partnership aims to raise awareness of Rackspace Technology and its services and educate audiences on the importance of cloud technology – especially in today’s world where remote working, business acceleration, and agility are vital.
Over the last two years, Rackspace Technology has increasingly aligned its EMEA public relations activities to support the sales team with a share of voice. Zeekhoe Communicatie employs its vast IT and business media network to broadcast Rackspace Technology’s messaging on topics such as Cloud, Cloud Security, Cloud Native Enablement, and Data Modernization.
Zeekhoe Communicatie will position Rackspace Technology in the Benelux market space as a leading end-to-end multicloud technology services company. Rackspace Technology designs, builds, and operates its customers’ cloud environments across all major technology platforms. The company partners with customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
With Zeekhoe Communicatie, Rackspace Technology will target the enterprise and SME communities, C-level management, and IT professionals audiences. The ambition to raise its profile comes following Rackspace Technology’s unique combination of proprietary technology resulting from over $1 billion of investment and services expertise from a team of highly skilled consultants and engineers, all wrapped in a Fanatical Experience.
Devika Mistry, Head of PR, EMEA at Rackspace Technology, said, “Zeekhoe impressed us with its deep understanding of technology, its regional expertise, and creative methods of storytelling. Its international network also proves valuable as Rackspace Technology continues its growth ambitions across Europe. We’ve found synergies in culture, communications practices, and agility, which means we’ve found a partner we can trust and understands our organization as well as our market ambitions.”
“We are proud to have earned the trust of Rackspace Technology and excited by the future of cloud solutions, security, and services,” said Paul Zeebregts, Communications Strategist at Zeekhoe Communicatie. “We see tremendous potential, and through this partnership, we hope to leverage our expertise and relationships in the IT and business media to help Rackspace Technology achieve a positive image, name recognition, and thought-leadership in the region.”