Zeekhoe Communicatie represents the global Code Red IT Security Network in the Benelux. As Code Red Benelux, we help IT vendors and service providers manage all their business needs in the fields of public relations and content creation. Increasing your online visibility, for example by blogs and videos, enhances your name and reputation. A smart strategy for content creation shows the ‘human’ face of your organization and engages your customers and prospects in your story.
At the same time, we make sure people talk about you. We do this through public relations (media writing about your corporate news) and through content creation (e.g. your customers talking about your company). This all round approach serves your organization best, both online and on paper and both inside out (your market vision) and outside in (the market talking about your products and services).
Public Relations
We strengthen your reputation and reach
Code Red Benelux is a marketing and communications agency that finds and binds prospects and customers for Tech and IT Security vendors. We support you in all your public relations and communication efforts. For example with formulating and executing a communications plan. This includes developing campaigns for the internet, websites, social media, video ?nd paper publications. We ensure that you attract prospects and that you strengthen your relationships with existing customers. Code Red Benelux increases your brand awareness by placing your message at the center of all our expressions.
Every organization deserves to be seen, both online and on paper. Code Red Benelux applies traditional PR and marketing as well as search engine optimized web content, video and blogs to provide your business with a clear profile.
Code Red Benelux supports you with the following activities:
- Public Relations: press releases, media management, bylined articles.
- Marketing: written content for brochures, white papers, flyers, communication plans, etc.
- Web content: Search-engine optimized and informative texts.
- Blogs: up-to-the-minute and relevant articles about the latest developments and news, trends or corporate vision.
- Video: production of appealing videos for YouTube, news sites, social media and websites.
- Training options: media training, online communications workshop, video training.
Blogging for you
We connect you with clients
As an entrepreneur or manager, you are knowledgeable. You know your product and your market. This knowledge is unique and valuable to people both within and outside your network. Show what you know and share your vision on trends and themes that are close to your heart. This way, you’ll build relationships with people you would not reach otherwise. Make no mistake about it, sharing your knowledge and your vision will be highly appreciated by your audience (as well as by Google)!
A blog is an excellent and easily accessible way to share your knowledge and expertise with the world while also establishing connections with the people who appreciate what you have to say: your new and existing business relations.
Blogging is one of the most effective ways to attract people to your website. However, a blog needs regular updating, and maybe you won?t always have the time, inspiration or simply the inclination to write something for your commercial blog. If that?s the case, why not let Code Red Benelux do it for you?
We will use the blog to share your vision, expertise and enthusiasm Each blog post will be based on a short interview or the contents of an e-mail, and will always be optimized for the best search engine results (SEO). By having us write your blog, you?ll be able to get your message across to loyal customers and also ensure that it is found by new prospects.
Content Creation
We create so you don’t have to
Het schrijven van teksten of berichten die goed leesbaar en actueel zijn en bovendien interesse opwekken bij de doelgroep, is niet voor iedereen dagelijkse kost. Je hebt tijd nodig, inspiratie en waarschijnlijk ook de juiste ?mood?. Omdat deze situatie niet vaak voorkomt, wordt het cre?ren van content liever uitbesteed. Aan Zeekhoe Communicatie, bij voorbeeld! Wij maken teksten die voor alle lezers begrijpelijk zijn, en niet alleen voor het bedrijf zelf. We zetten de juiste keywords in, zodat je ook online goed gevonden wordt. We komen het bedrijfsnieuws bij je halen, en zelfs filmen, zodat je altijd relevante content voorhanden hebt.
However, we also create content for paper publications. Not everyone prefers screens when it comes to reading. A product description or a customer reference story may deliver its message much better from paper then online. Paper demands time and attention. Its not easy to ‘zap away’ from paper. A number of your customers appreciates paper. We make sure that the content is of interest to your target audience. That way, you take care of your customers.
Online content creation by Code Red Benelux:
- Web articles and posts: search engine optimized and informative content.
- Blogs: up to the minute and engaging articles about news, trends or your corporate vision.
- Video: storyboard, script, filming and editing of videos.
- News sites: articles /opinions for online media.
- eBooks: text, images, video, graphic design and dynamic links in interactive publications.
Offline content creation by Code Red Benelux:
- Brochures (product-related or corporate/business information).
- White papers.
- Customer reference articles.
- Bylined articles / columns for magazines and other publications.
- In-house and relation magazines.
Video production
Video trumps Text!
Press releases draw attention to your products and services. However, clients and prospects want to know more about you. Blogging enables you to share your knowledge and to explain your vision and mission. Content Creation means talking about what sets you apart from the pack and how you improve the daily business practice of organizations. Nowadays, your target audience want to see and hear this. Who are the people behind these stories? A picture paints a thousand words, but a video tells the entire story.
Code Red Benelux produces videos from A to Z. In conference with you, we determine how we tell your story. We create a storyboard so you can visualize the video at forehand. We write the script to ensure your story is short and concise. We help you in preparing and practicing your video presentation. This gives you a clear picture of the final product before we even set up our cameras.
Videos are immensely popular because they make ‘dull’ webpages more interesting and dynamic. In essence, you are helping trade and other media to pull more visitors. Of course, you also share your videos on your YouTube and social media channels and your own website.
Code Red
Global IT Security PR Network
Zeekhoe Communicatie represents the Benelux in the Code Red Security PR Network. This is the first global network of public relations agencies with an expertise in IT Security.
Code Red is a specialist security PR network comprised of agencies around the world that have been hand-picked for their experience and knowledge of the IT security market place. Comprised of independent agencies in the UK, France, DACH, Nordics, Spain, Italy, the Middle East, Africa and the USA, the aim of the network is to offer a virtual PR service across one or many geographies resourced by Account Team members with genuine in-depth knowledge of local security trends, relationships with key influencers in the media and analysts and a finger firmly on the pulse of the security new agenda.
